What does a publicist do? How does that differ from marketing and public relations? As an author, how do you work effectively with a publicist? These are some of the questions explored in this session with Mickey Mikkelson, head of Creative Edge Publicity.
About The Presenter:
Mickey Mikkelson is the founder of Creative Edge Publicity. In 2006, he began his work in the literary and bookseller industry as the Special Events Manager for Chapters/Indigo, Canada’s largest bookstore chain, in St. Albert, Alberta. Ten years later, he formed Creative Edge Publicity, an aggressive publicity firm that specializes in advocating for both the traditional and independent artist.
Since founding Creative Edge, Mickey has signed some of the top talents in the literary industry, including multiple award-winning authors, New York Times and USA Today bestselling authors, and successful indie authors, many of whom have become international bestselling authors while working within the Creative Edge brand.
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